BooHoo Campaign

  • Customer: BooHoo.com
  • Location(s): London, Edinburgh, Bristol, Sheffield, Nottingham, Belfast, Glasgow & Newcastle
  • Campaign Volume: 750 taxis
  • Category: Full Liveries

We ran a large scale national campaign for BooHoo in over the course of two years, with a change of design from the striking solid pink to their high fashion Paisley pattern after year 1.

The objective was blanket coverage of all chosen cities, and their feedback reflected that the objective had been met.

Our national campaign of 750 taxis gave us fantastic exposure.

There was a BooHoo branded taxi around every corner - they were everywhere!   

 

In every city we also provided a special gold branded taxi, with matte gold wrap, which was part of a competition. Participants had to find these taxis and take a photo with them in order to win £1,000!

We were advised that the campaign had a direct impact on sales from the online retailer, and that their share price had increased during the campaign period.

The campaign showcased our performance deliver a multi-city large scale campaign sticking to strict time schedules and demonstrated our ability to deliver.

We've got the expertise should you require a campaign of this scale.

 

  Contact us to see how we can help market your business.

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